How to Stop Wasting Your Best Social-Media Content

How to Stop Wasting Your Best Social-Media Content

No one sees everything anymore. In modern media, you’re working against algorithms and attention spans, and your best content might be missed. Social-media sites are “tailoring” content to viewers and pre-screening what they see, users are bombarded with mountains of...
How to Retain More Clients Through Video in 60 Seconds

How to Retain More Clients Through Video in 60 Seconds

You don’t have to be Spielberg or Scorsese to succeed in video. Professional-quality videos can be fantastic elements of your media plan, and in some cases we recommend our clients hire pros to make signature videos they can use either on TV or as part of web-based...
How to Increase Website Clicks in Two Simple Steps

How to Increase Website Clicks in Two Simple Steps

If they’ll click once, they might click again—but they have to have something to click. In a recent audit of a gym’s website, we found a relatively small amount of clicks over a three-month period. The vast majority of clicks indicated existing clients were signing in...
Leveraging Love Letters for Clicks and Conversions

Leveraging Love Letters for Clicks and Conversions

You can kill a conversation with a heart emoji. Want to exit a text thread? Tap a heart onto the last incoming message and you’ve pulled the ripcord. Similarly, lots of in-person conversations end with “I love you.” What do most partners say to each other before one...
Metrics That Really Matter on Instagram

Metrics That Really Matter on Instagram

The ego loves likes. But the brain knows better. On Instagram, a string of hearts is a good thing: It means people took the time to double-tap and like your content. That’s engagement, and it’s important. A like is better than nothing, but a comment is even better....