by Mike Warkentin | Nov 28, 2019 | Blog
Digital marketing changed everything and kicked Don Draper out of a job.In the days of “Mad Men,” tracking return on investment on advertising used to be a crap shoot. Advertisers had to select outlets based on viewership or readership numbers and...
by Mike Warkentin | Nov 12, 2019 | Blog
A picture is worth a thousand words, but you only need about 20 to write a great first line.Great photographs capture one single instant, and yet they tell a story, ask a question or make a statement.If you want to learn how to write a great first line, look at a...
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