CrossFit Media is gone. But that doesn’t mean you can go silent.

In fact, it means you have to step onstage.

Publishing content is more than posting pictures on social media. To establish yourself as an expert in your local market, you must publish longer content. You must answer questions your clients (and future clients) care about. You have to do it with a smile, and you have to do it often.

I publish every day. You don’t have to go that far. But you should publish every week. Luckily, writing is a fitness: the more you do it, the easier it gets.

So what should you write about?


The Secret to Finding Blog Topics


You need to write about the things your audience cares about.

What was the last question you were asked by a family member? Did you do an internal eye-roll and wonder: “Doesn’t everyone know that?”

They don’t. Tell them.

Below are 31 cues to get you started.

Every day, pick one question from the list. Answer it. Use one of three platforms (YouTube, blog or podcast). Keep your answer under 250 words, 2 minutes of video or 5 minutes of audio. Publish.


31-Day Content Challenge


Here’s the list:


1. Will lifting weights make me bulky?

2. Can I gain muscle mass and get shredded at the same time?

3. I am 29 and I’ve never worked out. Will I be able to get a good physique and muscle mass even if I start at this age?

4. What are some fitness and nutrition hacks to build muscle fast?

5. How do I get six-pack abs as quickly as possible?

6. Can you do CrossFit if you’re overweight?

7. Does weightlifting affect your joints once you are above 50? 

8. What workout routine is best for your core muscles on a daily basis?

9. Can you get six-pack abs from running?

10. What’s the hardest part of getting fit?


11. What is the best plan to start working out at the gym again? To lose fat and not bulk up?

12. Are farmer’s walks one of the best exercises?

13. What are some of your personal workout or fitness center “don’ts”?

14. What would happen if I did pull-ups every day?

15. Is weightlifting at a young age bad for you?

16. Can you build mass with body-weight exercises?

17. Is it possible for the average person to maintain a ripped muscular physique year round without the use of steroids?

18. What are the best workouts to build muscle in your upper back?

19. Should tall people do deadlifts? Is it bad for their backs?

20. Why do I lose fitness so easily?


21. Do squats work your hamstrings and calves?

22. Why are dips harder than push-ups?

23. What are some unwritten rules at the gym?

24. How often should I squat each week to gain leg strength?

25. What are the most underrated fitness tips?

26. What happens if I don’t stretch after exercising?

27. Does doing chest press affect your stomach fat?

28. Why did you get into lifting weights?

29. What’s the most useless exercise machine you’ve seen at the gym?

30. What are the benefits of stretching every day? Is it a form of exercise?

31. How do you get the best results from CrossFit?


Answer the Questions They’re Asking


Many of these questions might seem like they’re at the “doesn’t everyone know that?” level.

But these are literally the top 31 questions people are asking about fitness and exercise on right now.




What’s the best platform to use? YouTube? Blog? Podcast?

The best platform is the one you’ll use consistently. I prefer writing. Others find it easier to just pick up their phone and record a YouTube video. Some prefer to just talk through the answers to their questions.

Where do I share my message?

Social media is your amplifier. Your social-media posts should lead back to your primary medium (one of the above three.)

What’s the best time to publish?

When you’re done creating.

What if I don’t know enough?

You do. If you know one little thing that can help someone else, that’s enough.

What if I say the wrong answer?

You won’t. Just help one person solve his or her problem.

What if my competitors/other gym owners see it?

Good. Be a shining beacon to them.

Where do I find an editor/producer/publisher?

You don’t. Your first work will not be perfect. You might choose to rewrite, re-film or edit later. Ten years from now, you might update your early work. Your assignment isn’t to write a bestseller. It’s to publish something—anything—that helps the person who needs it right now. Publish!