Digital Marketing: How to Turn Leads Into Customers

Digital Marketing: How to Turn Leads Into Customers

At the wide end of the marketing funnel, you’ve got a digital ad running on social media. You’ve dialed in the creative elements and set your audience. Now that ad is generating clicks and creating an ever-growing list of people who opted in and entered...
How to Write a Great First Line and Make Readers Read

How to Write a Great First Line and Make Readers Read

A picture is worth a thousand words, but you only need about 20 to write a great first line.Great photographs capture one single instant, and yet they tell a story, ask a question or make a statement.If you want to learn how to write a great first line, look at a...
How to Start a Business Blog—and Fill It

How to Start a Business Blog—and Fill It

Lots of people can teach you how to start a business blog. But most will simply explain how to set up a website.That’s the easy part. We’ll leave the technical aspects to you and assume you have a website and need to fill it.Filling a business blog with content is...
Writer’s Block: How to Beat It on Your Blog

Writer’s Block: How to Beat It on Your Blog

You’ve decided your business needs a blog—so how do you beat writer’s block when it has you staring at a blank screen?Here are 11 techniques that often help blocked bloggers. Try one or try them all—whatever it takes to get back on track.Writer’s block, of course, is...