Content ROI: What’s a Blog Really Worth?

Content ROI: What’s a Blog Really Worth?

If you only go to the coffee shop twice a year, the barista won’t remember your name. That seems obvious, but people often don’t apply the same logic to content ROI (return on investment). Here’s a regular pattern: A business owner wants to do something to raise his...
Daisy Chains From Social Media to Your Website

Daisy Chains From Social Media to Your Website

We believe your goal on social media is to get people off social media.In the first article of this two-part series, we talked about “E-brakes”—single posts that make people stop scrolling and click onto one of your properties.In Part 2, we’ll talk about how to use...
How to Stop Wasting Your Best Social-Media Content

How to Stop Wasting Your Best Social-Media Content

No one sees everything anymore. In modern media, you’re working against algorithms and attention spans, and your best content might be missed. Social-media sites are “tailoring” content to viewers and pre-screening what they see, users are bombarded with mountains of...