by Mike Warkentin | Apr 1, 2019 | Blog
If you only go to the coffee shop twice a year, the barista won’t remember your name. That seems obvious, but people often don’t apply the same logic to content ROI (return on investment). Here’s a regular pattern: A business owner wants to do something to raise his...
by Mike Warkentin | Mar 5, 2019 | Blog
We believe your goal on social media is to get people off social media.In the first article of this two-part series, we talked about “E-brakes”—single posts that make people stop scrolling and click onto one of your properties.In Part 2, we’ll talk about how to use...
by Mike Warkentin | Mar 5, 2019 | Blog
We believe your goal on social media is to get potential clients off social media.You already know it can be tough to pry a person from Instagram or Facebook. Great content flows into feeds in a deluge, and most platforms are designed to keep people scrolling through...
by Mike Warkentin | Feb 18, 2019 | Blog
No one sees everything anymore. In modern media, you’re working against algorithms and attention spans, and your best content might be missed. Social-media sites are “tailoring” content to viewers and pre-screening what they see, users are bombarded with mountains of...
by Mike Warkentin | Feb 8, 2019 | Blog
You don’t have to be Spielberg or Scorsese to succeed in video. Professional-quality videos can be fantastic elements of your media plan, and in some cases we recommend our clients hire pros to make signature videos they can use either on TV or as part of web-based...
Recent Comments