by Mike Warkentin | Jan 17, 2020 | Blog
Mike Warkentin once wrote a 30-second car commercial in fewer than 30 seconds. Mateo Lopez has written thousands of ads for Facebook.They’re pros—but you don’t have to be. In this episode of Two-Brain Radio, they’ll tell you exactly how to write ad...
by Mike Warkentin | Jan 17, 2020 | Blog
“I know I booked an appointment five minutes ago to talk to you about my fitness, but I just this second received word that I’m being sent to Easter Island to negotiate a deal for my company. I leave in minutes. Sorry. Can’t make the...
by Mike Warkentin | Dec 30, 2019 | Blog
There’s a famous scene in “The Wolf of Wall Street” in which Leonardo DiCaprio asks Jon Bernthal to sell him a pen.We took the same approach and brought in marketing and sales expert Mateo Lopez.(Mike bought the pen.)As a bonus, we enter two...
by Mike Warkentin | Dec 30, 2019 | Blog
Two-Brain Business is all about helping entrepreneurs find their ideal clients.So does that mean you want to target your Facebook ads at 42-47-year-olds who live within 2 miles of your gym and make between $75,000 and $100,000 a year? Probably not.In the fifth...
by Mike Warkentin | Dec 16, 2019 | Blog
What if your marketing funnel has a huge hole—and you don’t even know about it?If you’re using a landing page to communicate with people who clicked your ad on social media, you need to present exactly what they need to see to take the next step. If you...
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