by Mike Warkentin | Dec 2, 2019 | Blog
At the wide end of the marketing funnel, you’ve got a digital ad running on social media. You’ve dialed in the creative elements and set your audience. Now that ad is generating clicks and creating an ever-growing list of people who opted in and entered...
by Mike Warkentin | Nov 28, 2019 | Blog
Digital marketing changed everything and kicked Don Draper out of a job.In the days of “Mad Men,” tracking return on investment on advertising used to be a crap shoot. Advertisers had to select outlets based on viewership or readership numbers and...
by Mike Warkentin | Nov 12, 2019 | Blog
A picture is worth a thousand words, but you only need about 20 to write a great first line.Great photographs capture one single instant, and yet they tell a story, ask a question or make a statement.If you want to learn how to write a great first line, look at a...
by Mike Warkentin | Oct 17, 2019 | Blog
Lots of people can teach you how to start a business blog. But most will simply explain how to set up a website.That’s the easy part. We’ll leave the technical aspects to you and assume you have a website and need to fill it.Filling a business blog with content is...
by Mike Warkentin | Oct 9, 2019 | Blog
You’ve decided your business needs a blog—so how do you beat writer’s block when it has you staring at a blank screen?Here are 11 techniques that often help blocked bloggers. Try one or try them all—whatever it takes to get back on track.Writer’s block, of course, is...
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