The Person Whose Ideas You Should Steal

The Person Whose Ideas You Should Steal

$400,000—that’s the fine one company recently paid for using an unlicensed picture on its website. Some photographers are now making more money suing people than taking pictures. And authors, musicians and videographers are now quick to sue when their work gets...
How to Write a Book and Make Money in 2019

How to Write a Book and Make Money in 2019

My first book was a bunch of blog posts pasted together. It sold 20,000 copies and has earned me $4.5 million to date. I’ll save you the math: I didn’t sell each copy for $225. But the book still generated $4.5 million. I drew the cover myself in Microsoft...
Content ROI: What’s a Blog Really Worth?

Content ROI: What’s a Blog Really Worth?

If you only go to the coffee shop twice a year, the barista won’t remember your name. That seems obvious, but people often don’t apply the same logic to content ROI (return on investment). Here’s a regular pattern: A business owner wants to do something to raise his...