by Chris Cooper | May 15, 2019 | Blog, Uncategorized
On May 7, my new book, “Founder, Farmer, Tinker, Thief” launched and reached bestseller status in six categories on Amazon within 12 hours.To an outsider, that might look like overnight success. Here’s how I did it, what it cost, and how you can do...
by Chris Cooper | Apr 15, 2019 | Blog
My first book was a bunch of blog posts pasted together. It sold 20,000 copies and has earned me $4.5 million to date. I’ll save you the math: I didn’t sell each copy for $225. But the book still generated $4.5 million. I drew the cover myself in Microsoft...
by Mike Warkentin | Apr 1, 2019 | Blog
If you only go to the coffee shop twice a year, the barista won’t remember your name. That seems obvious, but people often don’t apply the same logic to content ROI (return on investment). Here’s a regular pattern: A business owner wants to do something to raise his...
by Mike Warkentin | Mar 5, 2019 | Blog
We believe your goal on social media is to get people off social media.In the first article of this two-part series, we talked about “E-brakes”—single posts that make people stop scrolling and click onto one of your properties.In Part 2, we’ll talk about how to use...
by Mike Warkentin | Mar 5, 2019 | Blog
We believe your goal on social media is to get potential clients off social media.You already know it can be tough to pry a person from Instagram or Facebook. Great content flows into feeds in a deluge, and most platforms are designed to keep people scrolling through...
by Mike Warkentin | Feb 18, 2019 | Blog
No one sees everything anymore. In modern media, you’re working against algorithms and attention spans, and your best content might be missed. Social-media sites are “tailoring” content to viewers and pre-screening what they see, users are bombarded with mountains of...
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