Digital Marketing: How to Write Great Ads

Digital Marketing: How to Write Great Ads

Mike Warkentin once wrote a 30-second car commercial in fewer than 30 seconds. Mateo Lopez has written thousands of ads for Facebook.They’re pros—but you don’t have to be. In this episode of Two-Brain Radio, they’ll tell you exactly how to write ad...
Digital Marketing: Dealing With Cold Leads

Digital Marketing: Dealing With Cold Leads

“I know I booked an appointment five minutes ago to talk to you about my fitness, but I just this second received word that I’m being sent to Easter Island to negotiate a deal for my company. I leave in minutes. Sorry. Can’t make the...
Digital Marketing: How to Sell This Pen to Anyone

Digital Marketing: How to Sell This Pen to Anyone

There’s a famous scene in “The Wolf of Wall Street” in which Leonardo DiCaprio asks Jon Bernthal to sell him a pen.We took the same approach and brought in marketing and sales expert Mateo Lopez.(Mike bought the pen.)As a bonus, we enter two...
Digital Marketing: Landing Pages That Create Clients

Digital Marketing: Landing Pages That Create Clients

What if your marketing funnel has a huge hole—and you don’t even know about it?If you’re using a landing page to communicate with people who clicked your ad on social media, you need to present exactly what they need to see to take the next step. If you...