by Mike Warkentin | Jan 17, 2020 | Blog
Mike Warkentin once wrote a 30-second car commercial in fewer than 30 seconds. Mateo Lopez has written thousands of ads for Facebook.They’re pros—but you don’t have to be. In this episode of Two-Brain Radio, they’ll tell you exactly how to write ad...
by Mike Warkentin | Jan 17, 2020 | Blog
“I know I booked an appointment five minutes ago to talk to you about my fitness, but I just this second received word that I’m being sent to Easter Island to negotiate a deal for my company. I leave in minutes. Sorry. Can’t make the...
by Mike Warkentin | Dec 30, 2019 | Blog
There’s a famous scene in “The Wolf of Wall Street” in which Leonardo DiCaprio asks Jon Bernthal to sell him a pen.We took the same approach and brought in marketing and sales expert Mateo Lopez.(Mike bought the pen.)As a bonus, we enter two...
by Mike Warkentin | Dec 30, 2019 | Blog
Two-Brain Business is all about helping entrepreneurs find their ideal clients.So does that mean you want to target your Facebook ads at 42-47-year-olds who live within 2 miles of your gym and make between $75,000 and $100,000 a year? Probably not.In the fifth...
by Mike Warkentin | Dec 16, 2019 | Blog
What if your marketing funnel has a huge hole—and you don’t even know about it?If you’re using a landing page to communicate with people who clicked your ad on social media, you need to present exactly what they need to see to take the next step. If you...
by Mike Warkentin | Dec 13, 2019 | Blog
How do you know if a picture is going to convert clients on Facebook?According to marketing expert Mateo Lopez, there are some best practices you can follow to increase the chances of hitting a home run. But sometimes even he’s surprised when a “sure...
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