“I know I booked an appointment five minutes ago to talk to you about my fitness, but I just this second received word that I’m being sent to Easter Island to negotiate a deal for my company. I leave in minutes. Sorry. Can’t make the appointment.”

Every digital marketer has dealt with creative excuses for canceling appointments when cold leads get cold feet. In this episode of Two-Brain Radio, we laugh about some of the best excuses and then tell listeners how to deal with them.