What if your marketing funnel has a huge hole—and you don’t even know about it?

If you’re using a landing page to communicate with people who clicked your ad on social media, you need to present exactly what they need to see to take the next step. If you don’t, people will hit the X and you’ll be wasting your money.

In this episode of Two-Brain Radio Mateo Lopez and Mike Warkentin talk about the best ways to create a landing page that will motivate a customer to enter contact information or book an appointment. Lopez, a marketing expert, lays out everything you need on a landing page and tells you what you should never, ever include.

Click below for Part 4 in our marketing series.