Two-Brain Business is all about helping entrepreneurs find their ideal clients.

So does that mean you want to target your Facebook ads at 42-47-year-olds who live within 2 miles of your gym and make between $75,000 and $100,000 a year? Probably not.

In the fifth installment in this podcast series, digital marketing expert Mateo Lopez explains when to use broad ad targeting and when to narrow your scope.

Whatever you decide, remember this: Always analyze your results and make decisions based on data.