On May 7, my new book, “Founder, Farmer, Tinker, Thief” launched and reached bestseller status in six categories on Amazon. That might look like overnight success. But it’s not. Here’s how I did it and how you can do it, too.
Chris Cooper’s first book was a bunch of blog posts pasted together. It sold 20,000 copies and has earned him $4.5 million to date. We’ll save you the math: He didn’t sell each copy for $225. But the book still generated $4.5 million. Here’s how to make money with books.
If you only go to the coffee shop twice a year, the barista won’t remember your name. That seems obvious, but people often don’t apply the same logic to content ROI (return on investment). Here’s how to determine the value of your content.
We explain how to use “daisy chains” a part of a long-term strategy to get people off social media. Daisy chains are tied to your brand as a whole and a regular stream of content that eventually leads off social media and onto your website.
On social media, E-brakes are individual posts that immediately draw attention and spur a person to action. The key to E-brakes: using expertise to present something your ideal clients want to know about. Here’s how to do it.
No one sees everything anymore. In modern media, you’re working against algorithms and attention spans, and your best content might be missed. Great content takes time to produce, so don’t waste it. Here’s how to ensure people discover your diamonds.
You don’t have to be Spielberg or Scorsese to succeed in video. We recommend our clients learn how to quickly make short videos themselves so they can constantly create content at low cost. In this post, we’ll give you a basic video template you can use to crank out a video.
If they’ll click once, they might click again—but visitors have to have something to click. Many, many sites are full of dead ends that don’t generate engagement. Here are three very simple steps you can take right now to start making your site stickier today.
As a business, you need to keep conversations going. You should regularly tell the people on your mailing list how much you love them, but you need to take things further. Love—in life or in a business—is about building a relationship. Here’s how to turn words into actions.
The ego loves likes, but the brain knows better. To use a baseball analogy, likes and comments are the singles and doubles of Instagram. Profile visits can be considered triples, and website clicks are home runs. Are you putting any balls into the bleachers with your content?
What if your all-time greatest blog post is really a dud? That can happen if you’re looking at the wrong metrics. Heavily viewed posts aren’t maximizing their potential if they have zero clicks and zero conversions. We explain how to use web stats to generate more clicks.
You can spend a career and a lot of money learning how to take amazing pictures. Instead of focusing on all the minor details, we’ll give you one simple thing you can do to immediately and dramatically improve your food photos with a cell phone or a basic camera.