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Digital Marketing: How to Sell to People Who Clicked Your Ad
Random people who click your ad might not know much about your business—but you can still make a sale.On this episode of Two-Brain Radio, Mike Warkentin and sales expert Jeff Burlingame go over the best way to close cold leads.
Digital Marketing: Is the 6-Week Challenge Dead?
Is the six-week fitness challenge a marketing trick that needs to die? Expert Mateo Lopez says no and tells you how to retain clients after the challenge.
Digital Marketing: Are Your Ads too Expensive?
Ad costs will always rise. Here's how to stay calm and make rational decisions based on data.
Digital Marketing: Organic Content That Supports Ads
Can you use organic content to improve your success with ads? Mike Warkentin and Mateo Lopez say, "Yes!"Here's how to do it.
Digital Marketing: Creating Amazing Lead Magnets
In this episode of Two-Brain Radio, we explore "lead magnets"—also known as "bribes" advertisers use to obtain contact info.
Audience Engagement: Stay Close to the Pain
My top tip for engaging with your audience?Stay close to their pain.If you want to write better emails, you need to know your audience well. But if you want to write great emails, you have to know their pain. You have to know it from the inside out. You...
Digital Marketing: How to Write Great Ads
Mike Warkentin once wrote a 30-second car commercial in fewer than 30 seconds. Mateo Lopez has written thousands of ads for Facebook.They're pros—but you don't have to be. In this episode of Two-Brain Radio, they'll tell you exactly how to write ad copy...
Digital Marketing: Dealing With Cold Leads
"I know I booked an appointment five minutes ago to talk to you about my fitness, but I just this second received word that I'm being sent to Easter Island to negotiate a deal for my company. I leave in minutes. Sorry. Can't make the appointment."Every digital...
Digital Marketing: How to Sell This Pen to Anyone
There's a famous scene in "The Wolf of Wall Street" in which Leonardo DiCaprio asks Jon Bernthal to sell him a pen.We took the same approach and brought in marketing and sales expert Mateo Lopez.(Mike bought the pen.)As a bonus, we enter two gyms' sales...
Digital Marketing: The Secrets of Facebook Ad Targeting
Two-Brain Business is all about helping entrepreneurs find their ideal clients.So does that mean you want to target your Facebook ads at 42-47-year-olds who live within 2 miles of your gym and make between $75,000 and $100,000 a year? Probably not.In the...
Digital Marketing: Landing Pages That Create Clients
What if your marketing funnel has a huge hole—and you don't even know about it?If you're using a landing page to communicate with people who clicked your ad on social media, you need to present exactly what they need to see to take the next step. If you...
Digital Marketing: Why People Don’t Click on Your Ad
How do you know if a picture is going to convert clients on Facebook?According to marketing expert Mateo Lopez, there are some best practices you can follow to increase the chances of hitting a home run. But sometimes even he's surprised when a "sure...