MEDIA TIPS

CONTACT US

Digital Marketing: How to Write Great Ads

Mike Warkentin once wrote a 30-second car commercial in fewer than 30 seconds. Mateo Lopez has written thousands of ads for Facebook.They're pros—but you don't have to be. In this episode of Two-Brain Radio, they'll tell you exactly how to write ad copy...

Digital Marketing: Dealing With Cold Leads

"I know I booked an appointment five minutes ago to talk to you about my fitness, but I just this second received word that I'm being sent to Easter Island to negotiate a deal for my company. I leave in minutes. Sorry. Can't make the appointment."Every digital...

Digital Marketing: How to Sell This Pen to Anyone

There's a famous scene in "The Wolf of Wall Street" in which Leonardo DiCaprio asks Jon Bernthal to sell him a pen.We took the same approach and brought in marketing and sales expert Mateo Lopez.(Mike bought the pen.)As a bonus, we enter two gyms' sales...

Digital Marketing: Landing Pages That Create Clients

What if your marketing funnel has a huge hole—and you don't even know about it?If you're using a landing page to communicate with people who clicked your ad on social media, you need to present exactly what they need to see to take the next step. If you...

How to Write a Great First Line and Make Readers Read

A picture is worth a thousand words, but you only need about 20 to write a great first line.Great photographs capture one single instant, and yet they tell a story, ask a question or make a statement.If you want to learn how to write a great first line,...

Better Blogging: 9 Do’s and 10 Don’ts

Can you get better at blogging?Yes!  Tip one: Use the spell checkr in your word processor.  It would have highlighted the misspelling in the line above: “checkr” as opposed to “checker.”  That quick review requires almost no skill, but it will improve your...