Everyone wants web traffic. It’s essential to a business. And you can get very complex when trying to generate that traffic, but we’ve got a simple, tested and guaranteed way to increase SEO for gyms and fitness centers:

Start a blog and publish regularly, then link to it on social media.

Before you get into the deep water—on-page SEO, off-page SEO, sitemaps, anchor text, domain names, keywords and more—just produce a blog, publish it and point to it from your social media platforms. We call this produce, publish, point—PPP—and we know it works.

Content simply produces traffic.

Every single time.

Produce, Publish, Point: PPP

We’re not discounting keyword research, SEO optimization or anything else. All of it is important.

But focusing on these elements is pointless if you aren’t regularly producing, publishing and pointing first.

Can you work on pulling a ball to left field if you don’t even have a baseball bat? Nope. So get a bat and start swinging.

Regular output is so important some marketers have even altered the old chestnut “content is king” to “fresh content is king.”

Below are actual traffic graphs taken from relatively new websites in different industries.


Exhibit A

To demonstrate the effects of publishing on SEO for gyms, a line graph in blue on white shows a dramatic increase at the right side.

Short-term daily traffic from Google Analytics.

In this graph, you’ll see that the site has consistent low levels of traffic until a huge increase—when a blog was produced, published and pointed to. The traffic increase was 20 times.

Here’s a look over a longer period. Same pattern: PPP—traffic spike! Every blog post produced noticeable traffic upticks over several days.

A line graph in blue on white shows three dramatic peaks in web traffic at intervals.

Long-term daily traffic from Google Analytics. The spike in the first graph can be seen at the right here.



Exhibit B

The data in this graph comes from a slightly older site with more content. Each bar represents a day, and every tall bar was related to a blog post. Interestingly, each post produced visibly increased traffic over a period of days.

To demonstrate SEO for gyms, a bar graph in blue on white shows peaks in traffic after blog posts.

Daily traffic from WordPress stats.



Exhibit C

Here’s a graph from an older and more robust site. Each bar represents a month. You can see consistent levels of traffic on the left, then slowly increasing levels on the right—along with a huge spike.

To demonstrate the long-term effect of content, a bar graph in blue on white shows increasing traffic over a period of many months.


What happened? A timely post that was not written just for SEO became very popular and caused the dramatic increase.

The steadily increasing numbers on the right can be explained when you look at the site’s referrers: 56 percent of all traffic referred from Instagram over the last year came in the last 90 days.

Facebook? Same deal: 52 percent of the year’s clicks came in the last 90 days.


Bonus Graph

This graph was taken from an influencer account on Instagram. It shows follower acquisition and loss. What caused the loss? No content was published for 5 days.

A line graph shows follower acquisition and loss for an influencer account on Instagram, with a drop in output resulting in lost followers.

A five-day gap in publishing swiftly curtailed steady follower growth, which picked up once publishing restarted.



The Publishing Strategy You Need Right Now

Could web traffic numbers be improved by digging into SEO for gyms? Sure. You could—and eventually should—write dense, professional posts tailored exactly to the things people are Googling so you can try to compete for that coveted Page 1 ranking.

But how much time should you spend doing that right now? And how much money should you spend on search engine optimization for your gym, fitness center, nutrition business or yoga business?

The answer is “almost none” if you aren’t regularly producing, publishing and pointing.

Start with PPP, then do it for a period of months. When you get a habit in place, you’ll see increased web traffic. And then it’s time to start optimizing.

So what do you write about to start?

Start Here—The easy answer: Literally anything that relates to your business. You have clients, and they consider you an expert. They’re waiting to hear what you have to say. So say something in your area of expertise.

Try This—If that sounds too easy, here’s a slight but manageable increase in complexity: Your clients ask you questions because you’re an expert. Whenever that happens, write the question down, then answer it in detail on your blog.

Go Further—Still need easy ideas? Here’s another: Write a list of “three reasons why” you do something in your business. Then expand that into a blog.

Example: Three reasons why we don’t use machines in our gym.

Example 2: Three reasons why we love squats.

And so on.

Take One More Small Step—Want a very basic SEO content strategy? Make a list of all the fitness events in your area. Three or four months before each one, write a training tips article that would help a person prepare. A month before the event approaches, write another blog with advice about strategy for the event. Two weeks before, tell people how to eat before and after.

And be sure to point to all of that on social media, where you’ll tag the event account.


PPP and SEO for Gyms

If you’re looking to increase web traffic but aren’t publishing four blogs a month at the bare minimum, don’t spend money on SEO plans.

Spend some time at your keyboard producing, publishing and pointing.

In the early stages of content production, we prefer consistent PPP to SEO.

Need more content ideas? Click the button below to read about how you can increase your output fast.